Title
How easy is it to book a sport or fitness class online?
Research Area
Tackling Inactivity
Author
Sport England
Summary of Findings
A survey of 1,815 undertaken by ComRes asked individuals to report if they found booking different activities online easy or not.
They found that most activities were considered easier to book than sport/fitness classes with 34% of participants saying that it was easy to book a sport and fitness class. The survey also found that "1/5th of adults have been put off doing a sport or physical activity because it was too difficult to find or book online". Additionally, "Price, location, a description of what happens, the time it’s taking place and the difficulty level of the session are the top 5 things consumers want to know when searching for an activity online and deciding if it is for them – with price ranking as the most important".
Implications
The information gained could help provide guidance and considerations for groups looking to increase participation in physical activity sessions.
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