Creating an active, healthier region
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INSIGHT HUB
Timely data and learnings in relation to physical activity and sport in the Black Country and the added value we can offer.
WATER SAFETY PROGRAMME
Our Black Country Water Safety Programme has had a big impact since launching. Access our free resources for schools, community groups and parents & guardians to increase the number of children and families who are water safe and boost their enjoyment of swimming.
Latest news from Active Black Country
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23/04/2026
Active Lives data highlights progress in getting more people active
Black Country remains the region with the highest levels of inactivity.
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09/04/2026
Meet the Team, Jodi Adams, Strategic Lead for Active Communities
Jodi Adams talks about her role leading community partnerships and creating inclusive opportunities to be active.
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27/03/2026
Meet the Team - Lesley Hill, Director of Partnerships
Lesley shares insights into her role and what drives her passion for physical activity.
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