Creating an active, healthier region
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We Collaborate
We Influence
INSIGHT HUB
Timely data and learnings in relation to physical activity and sport in the Black Country and the added value we can offer.
WATER SAFETY PROGRAMME
Our Black Country Water Safety Programme has had a big impact since launching. Access our free resources for schools, community groups and parents & guardians to increase the number of children and families who are water safe and boost their enjoyment of swimming.
Latest news from Active Black Country
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02/07/2026
Meet the Team - Saqib Amin, Community Engagement Officer
Saqib engages with communities in Dudley and Walsall to understand their needs and barriers, using this insight to shape ABC.
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24/06/2026
Active Black Country Supports Adaptive Weightlifting in Sandwell
British Weightlifting’s second Adaptive Open in Sandwell highlights how people can overcome barriers to physical activity.
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12/06/2026
Meet the Team, Zara Seehra, Digital Inclusion Manager
Zara is our Digital Inclusion Manager, focused on making physical activity more accessible through digital innovation, inclusion,...
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