Creating an Active Black Country - a strategy to unite the Black Country to create active, healthier people and places - read more

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 Creating an active, healthier region

We Understand

We Collaborate

We Influence

INSIGHT HUB

Timely data and learnings in relation to physical activity and sport in the Black Country and the added value we can offer.

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WATER SAFETY PROGRAMME

Our Black Country Water Safety Programme has had a big impact since launching. Access our free resources for schools, community groups and parents & guardians to increase the number of children and families who are water safe and boost their enjoyment of swimming.

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Latest news from Active Black Country

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09/07/2026
Give a Girl a Bike empowers women and children to cycle with confidence
FREE weekly cycling sessions take place at Willenhall Memorial Park in Walsall
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08/07/2026
ParkPlay launches FREE weekly activity sessions in West Park, Wolverhampton
The Saturday sessions bring the community together to socialise, enjoy the great outdoors and be active.
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07/07/2026
ACTIVE BLACK COUNTRY WELCOMES TWO NEW BOARD MEMBERS
Active Black Country has strengthened its governance after appointing Kaye Coulthard and Chris Reynolds
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