Our greatest inequality in the Black Country is deprivation and our residents face complex and multiple disadvantages.
We need to further understand and support our residents to encourage physical activity engagement. Understanding our local place sits at the heart of our inclusion approach and supports our ambitions to develop meaningful relationships with a broader range of partners who understand and advocate for our communities needs and share our agenda to provide equality of opportunity for all.
Active Black Country is committed to being an anti-racist organisation and proactively tackling the racial inequalities that prevent or discourage people from leading active lives and enjoying the benefits of sport and physical activity, whether as participants, volunteers or by working in the sector. Please read our racial equality commitment.