Creating an active, healthier region
We Understand

We Collaborate

We Influence


INSIGHT HUB
Timely data and learnings in relation to physical activity and sport in the Black Country and the added value we can offer.

WATER SAFETY PROGRAMME
Our Black Country Water Safety Programme has had a big impact since launching. Access our free resources for schools, community groups and parents & guardians to increase the number of children and families who are water safe and boost their enjoyment of swimming.

ACTIVATION ACADEMY
Resources and training material to support the Black Country sport & physical activity workforce.
Latest news from Active Black Country
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08/09/2025
Adaptive canoe initiative in Dudley inspires participants to try something new
Canoe project introduces community to a new world of nature and paddling
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28/08/2025
Combating loneliness with movement for women over 60
Yoga sessions in Walsall helped improve the physical and mental wellbeing of participants.
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22/08/2025
Invitation to Tender for Digital Strategy and Skills Partner for Active Black Country
Invitation to Tender (ITT) for the provision of a Digital Strategy and Skills Partner for Active Black Country.
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