Creating an active, healthier region
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INSIGHT HUB
Timely data and learnings in relation to physical activity and sport in the Black Country and the added value we can offer.

WATER SAFETY PROGRAMME
Our Black Country Water Safety Programme has had a big impact since launching. Access our free resources for schools, community groups and parents & guardians to increase the number of children and families who are water safe and boost their enjoyment of swimming.

ACTIVATION ACADEMY
Resources and training material to support the Black Country sport & physical activity workforce.
Latest news from Active Black Country
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26/09/2025
Black Country Water Safety Programme Builds Impact and Momentum
Since September 2024, the programme has reached 4,000+ children in 80 schools, giving them vital water safety skills
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08/09/2025
Adaptive canoe initiative in Dudley inspires participants to try something new
Canoe project introduces community to a new world of nature and paddling
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05/09/2025
Walsall Heal and Restore project rejuvenates physical and mental wellbeing
Showcasing the powerful impact of self-care workshops, nature walks and tai chi sessions.
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