Active or Sustainable Travel encourages a mode shift to get people out of their cars and moving more through cycling and walking. There are significant amounts of investments being proposed to develop Cycling corridors (safe segregated cycle lanes) and canal towpaths to better connect the Black Country cycling and walking infrastructure.
Cycling and walking infrastructure developments are in parallel with advancements in rail and a new metro line extension to enhance connectivity for Black Country residents. These investments are being rolled out in conjunction with initiatives to encourage behaviour change of Black Country residents.
Inclusive cycling
Approximately 52.6% of the Black Country disabled population or those with long term limiting illnesses are inactive. Research and consultation with wider stakeholders have revealed a distinct lack of disability cycling provision across the Black Country. We are currently working with partners to formulate a plan to create Inclusive Cycling Hubs across the Black Country from various parks/open spaces. If you would like to know more please contact enquiries@activeblackcountry.co.uk.
Accessible and inclusive communication is important when attempting to reach more people including disabled people as information has to be in a range of formats to effectively raise awareness.
Providers of physical activity targeting disabled groups may need to consider how to adapt in terms of space, equipment and support depending on the level of impairment of the audience.
Workforce development in building capacity across the workforce to provide a better skilled, confident and competent workforce in delivering physical activity for disabled people. Key to this is increased numbers of disabled people becoming qualified coaches and leaders and more volunteers and support workers to support delivery.
If you would like further information please contact enquiries@activeblackcountry.co.uk
