Creating an Active Black Country - a strategy to unite the Black Country to create active, healthier people and places - read more

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People Plan

 The ‘Creating an Active Black Country’ strategy focuses on tackling inequalities in physical activity levels. Active Black Country and partners are committed to placing people at the heart of this approach.

This People Plan outlines the key areas local partners have identified to develop a workforce that is reflective of the local population, and can engage and inspire local people to be active.

Active Black Country work with many partners; how we recruit and develop our own organisations people to engage local partners in a collective approach to people development is critical. The potential benefits of expanding our collective workforce through advocating a people led approach to tackling inequalities in activity levels is significant. Our organisation and partners consider building broader capacity across the Black Country an absolute necessity if we are to realise the regions long term ambition for the Black Country where all ages, abilities and backgrounds are able to be active.

The download and read our People Plan, click here.

INSIGHT HUB

Timely data and learnings in relation to physical activity and sport in the Black Country and the added value we can offer.

Read more about the Insight Hub

WATER SAFETY PROGRAMME

Get your school involved in our free programme to increase the number of children who are water safe and boost their enjoyment of swimming.

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ACTIVATION ACADEMY

Resources and training material to support the Black Country sport & physical activity workforce

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