Invitation to Tender - Black Country marketing campaign aims to motivate people to move more

This is an Invitation to Tender (ITT) with information, instructions and guidance provided. The submission should be completed and returned by all those who wish to Tender. A link to the Tender document can be found below.

Background

Delivering our strategy to unite the Black Country and create active, healthier people and places requires a huge collective effort.

More than half a million residents live within some of the most deprived parts of the country. Active Lives data from Sport England consistently identifies the Black Country as the most inactive Active Partnership area within England. Data released in April shows that 34.8% of adults were classed as inactive - a slight fall in inactivity rates over the last 12 months; the national average is 25.7%.

Active Black Country is developing a Black Country campaign to motivate people from different backgrounds and abilities to move more – with several bursts of activation in 2025 to reflect seasonal variances.

To meet these objectives, through several waves of activity, utilising our spaces and places, the delivery will align with the priorities of the four Local Authorities as well as Active Black Country to enable people to be active, move more and play sport.

To find out more about the Tender and submit an application, click here Tender document for Black Country marketing campaign

Deadline for Tender submissions is 10 January, 2025.